Our guest this week is here to talk with us all about communication and marketing. Shannon Litton, president & CEO of 5×5, tells us all about how she established this agency, what marketing brings to businesses and organizations, and how churches fit into her experiences of marketing recommendations. She tells what churches should adopt in their communication processes, helps in defining goals, and explains how to know if marketing is working. She also advises on building a communications/marketing team and what to look for in those members.
#238 | Clear Communication – Shannon Litton
